Airports see more sincere kisses than wedding halls. The walls of hospitals have heard more prayers than the walls of churches.
Ioana Negulescu, a young Romanian graphic designer, does what the Romanian government can not: promoting Romania abroad in the best and most effective way possible. Ioana uses originality and humor to promote the country. And have I already mentioned the beautiful posters?
Please, government of Romania, make notes. And hire Ioana!
What is simplicity and clarity? It’s the user knowing exactly what to do, and how to do it, with a minimum of effort. Achieving this kind of user experience means finding the right balance—not just going flat for flatness’s sake.